“Measuring Marketing Performance” Knowledge Series
Data can be misleading and if not understood deeply can lead to totally erroneous resources allocation.
Read moreInstant Gratification and Ephemeralism
The iconic founder and past CEO of Infosys, N R Narayan Murthy in an address to his employees once said, “we live in an era of instant gratification”…
Read moreThe New Normal
A couple of days ago, I happened to read the article in the latest issue of Forbes India. Titled, “Wall Street’s Drug Dealer” , this caught immediate attention for obvious...
Read moreThe Importance of Right and Insightful Consumer Research
The importance of market research is not just well known and accepted but also widely used in a majority of B2B and B2C industries which have direct interface with the end customer /...
Read moreBuilding True Value Creation and Competitive Differentiation through Business Models
Kodak files for bankruptcy in 2012 after having dominated film photography for 130 years and once employed over 1,45,000 employees globally. Today, Kodak lies….
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