Session:

“Disruptive Trends in the Pharma Business Model”.

Duration:

4 hours (on any week day). 9.30 am – 1.30 pm or 2.30 – 6.30 pm.

Topics of Discussion:

1. Macro Economic Trends and the current impact on the business environment.
2. Key Pharma sector trends – Rising Patient Consumerism, Growing Channel Power and Waning Physician Influence.
3. What’s happening beneath? A more fundamental shift in business models. Key to this change is Business Model Disruption and Innovation.
4. Why understanding the pharma business model is so important and how all above factors influence or disrupt the business model – channel, regulation, technology etc.
5. New Emerging Trends – Digital Therapeutics (DTx).

Audience:

PMT, Marketing Heads, Business Heads, GMs, VP/SVPs, Business Intelligence and Commercial Excellence.

Group Size:

upto 10 -15 people.

Corporate Pricing:

Rs. 5000/participant + applicable taxes. (Individual registrations are priced at Rs. 4000/participant).

Mode:

Online through Zoom Pro or MS Meetings.

Takeaways from the session:

The key takeaways from this session can be evaluated in the form of two potential interventions as follow-up:

1. The insights shared during this session can be used by Brand managers and Marketing Heads as inputs during their brand planning exercise. The role of digital, e-pharmacy chains and changing business models (through disruption or innovation) are very useful to factor in as inputs when making brand plans.
2. Business Heads and Senior Directors of the business will gain understanding of Business Model Canvas which is a powerful business planning tool and is used by companies during the annual budgeting / business planning exercise.